Sidekick was my first UX/UI project — initially originated during my participation in the General Assembly UX Design Immersive course in 2018. Subsequently, it underwent significant iterations and was further developed into a Minimum Viable Product (MVP) for a startup at Draper University in San Mateo, California. The process involved comprehensive refinement to align with the specific requirements and demands of the target market
Project Brief
The project focuses on developing "Sidekick," a mobile application that offers a unique twist on the traditional service marketplace model, catering specifically to casual, student-friendly, and location-based needs. Unlike existing platforms, which primarily emphasize services sought by customers, Sidekick will create a balanced ecosystem by focusing on connecting individuals who are both seeking services and willing to provide them. This app will serve as a convenient and trustworthy platform for people looking to offer their services or find assistance in their local community
Challenge
Approach
Personas
Interviews Key Findings
Parents seeking independence for their children: Many parents wish to help their children find ways to earn extra money, fostering independence
Building trust through time and exposure: Users are more likely to trust individuals providing services if they have the opportunity to interact over time
Eagerness among the 18 to 35 age group: Individuals aged 18-35 demonstrate a high level of interest in both offering and obtaining services from locals
Trust in local services: People generally have more confidence in services provided within their local area
Scenarios
User #1
Laurel has a newborn baby kitten and she just got an urgent call for a meeting that isn’t during her working hours and needs someone to watch it for 2 hours
User #2
Jonathan is about to buy a birthday present for his best friend and he just realized he’s a little short on cash. He needs to get it today so his friend suggests he checks out Sidekick
The Primary Objectives of the App Include
Developing a user-friendly and intuitive mobile application with a focus on user engagement and trust-building
Creating a platform that caters to both service seekers and providers, ensuring a balanced ecosystem
Leveraging the power of location-based services to help users find assistance or offer their services within their local communities
Providing students and young adults with flexible opportunities to earn extra income and gain valuable experience
Promoting the development of trust through user interactions and feedback mechanisms
Enhancing the Sidekick brand as a reliable, community-based service exchange platform
